Playnetwork, How to be an Engineer of Atmosphere…
With the increase of online purchases, retailers are forced to step it up and really connect their brands to YOU the consumer. I know we all like to think we have complete control over the choice we make to become loyal to specific brands, but subconsciously do you ever think about what other factors plays into that loyalty? Like maybe your favorite bands blaring over the speakers and the awesome music videos on the huge LED screens that your eye catches hold of while shuffling through the racks and displays?
Well who is to say, but let me tell you about a little service that many retailers have been enlisting the help of.
PlayNetwork is a full-service media solutions company, connecting brands to consumers through compelling, creative, and innovative media experiences.
Creators of unrivaled sound and visual media experiences, PlayNetwork has revolutionized brand enhancements worldwide including Hollister, rue21, maurices and Under Armour. The magic they create by developing content specific to each brand connects 75,000 media subscribers in 70 countries, reaching over 23 million people every day.
So what exactly do I mean by engineers of atmosphere?
Well, PlayNetwork created the spectacular sight and sound ‘shopping adventure’ for Scheels’ 300,000 square foot all-sports superstore. The installations included four giant columns with 36, 40-inch HD LCD monitors displaying dazzling brand and lifestyle video footage, beyond which were two 16,000 gallon aquariums, a customer tram, sports simulators, shooting ranges, and a 65-foot indoor Ferris wheel. A tram and a ferris wheel in a store!
PlayNetwork also are the geniuses behind Hollister’s chill beach atmosphere, installing a nine monitor panel in over 500 domestic Hollister locations to live stream 24/7 footage of the surf scene in Huntington Beach, CA (aka Surf City, USA) along with a display of the real time and temperature. Topping it off, a soundtrack unique to Hollister’s surf style, available from an in-store touch screen monitor, was mounted to the wall, allowing the consumer to become the store DJ.
THAT, my friends, is what I mean by engineers of atmosphere. Now go do yourself a favor and visit www.playnetwork.com and go sooth your ears with some awesome music created by the one and only www.xm4biz.com.