WhiletheMenWatch—Women’s Antidote for Sports Watching BFs
Thursday, 01 December 2011 22:24 | Written by Kristen Fogle
Hailed as “Sex & the City meets ESPN,” WhiletheMenWatch.com may be the best antidote to male sports time. This interactive hub provides entertainment for women while their partner takes over the television during the game—for the girls who choose their teams based on the hottest pitcher, not his ERA.
This genius site comes from two ladies bored by having to put up with their sports-addicted husbands, Emmy Award-winning producer Lena Sutherland and holistic nutritionist Jules Mancuso. They took matters into their own hands and WhiletheMenWatch began. The real‐life best friends from New York City and Toronto started it as an experiment and as a way to comment on the game the way that regular announcers don’t, turning their frustrations into an entertainment and social media platform.
WhiletheMenWatch features “girl talk” style commentary during the game about the players, the fans, and the rules of the sport, including discussions from the umpire's ensemble to cheering for their “boyfriend of the game.” Though it’s not sports bashing, it’s a fun, fresh take on watching sports that any woman can enjoy—even educating listeners on how to use key phrases throughout the game viewing for better participation (shouting “use the boards!” usually elicits positive response from boyfriends/husbands).
Creators Lena and Jules answered a few of our questions on this awesome invention, letting us know about cool site features like giveaways and even how to console a boyfriend whose team is suffering.
Cliq Magazine: I know it was the boredom of watching sports that provided at least some incentive for you two to create this site, but what was the final moment when you decided that this site needs to be out there?
Lena and Jules: Our “a-ha” moment was during our third broadcast last winter. We were still experimenting with the platform and had no idea if the two of us were the only ones who thought this sort of girl talk banter was fun. But when over 2,000 women logged in to listen and chat during the four hour long football game, we knew we were on to something.
While we fully respect women sports fans, we are just not those women. There seems to be a universal bond among women who are uninterested in sports. Even my 94-year-old grandmother says she wishes WhileTheMenWatch existed when her husband was alive, because he wanted to watch baseball all the time.
CM: Many girlfriends are ready to kill themselves while Sunday is devoted to football. How will your site help women survive?
LJ: We even surprise ourselves with how much fun there is to be had if you “play” along with the game. The more you are bored by the sport, the better it can be. WhileTheMenWatch makes everything fair game–the rules, the players, the coaches, how they drink, what they eat, and what they need to improve on…[it] is all open for discussion.
Our interactive chat room is a way for listeners to join the conversation. We find that by the third or fourth quarter of the football game, even the men are listening and chatting, because they can’t stand not knowing what their partner is laughing so hard about.
And for even more excitement, WhileTheMenWatch.com has giveaways. Right now, women can enter to win a $500 necklace from the Carole Tanenbaum Vintage Collection (a favorite designer of Sarah Jessica Parker and First Lady Michelle Obama).
CM: You have lots of great articles on your site. Do you two work on them together, and how are the topics chosen?
LJ: Thank you. Yes, we work on all of our articles together. The topics come from what we observe during games, what our sports fanatic husbands do in real-life, comments from our listeners, and just about anything else that we have on our minds.
CM: A lot of men get grumpy after their team loses. How does one appropriately console?
LJ: Speaking from personal experience, some men just like to be left alone. Both of our husbands can enter a severely “delicate” state after team they play on loses, or even a professional team they are fans of takes a bad loss. We’ve found that giving them some distance and avoiding key trigger phrases of “what NOT to say” after a loss can be helpful. For instance, ‘We are going to my mother’s house for dinner tonight’; ‘It’s only a game’; or ‘At least they came in second place.’ These lines will only push him closer to loss-induced-coma. Distraction with a fun post-game activity planned in advance can work wonders.
Watch Lena and Jules in action here:
UR Vancouver: http://www.youtube.com/watch?v=OIEpluQYYCQ&feature=youtu.be
CP24 News: http://www.youtube.com/watch?v=SzQnRTIkF-A
Canada AM: http://www.youtube.com/watch?v=V2WrIwS7haQ